Farrell Keough with

eXp Commercial

Commercial Real Estate Broker & Investment Sales Advisor in North Carolina

We help clients make confident commercial real estate decisions through expert brokerage, market insight, and transaction-focused advisory. 

We provide strategic commercial real estate guidance for tenants, investors, owners, and growing businesses across North Carolina and nationwide.

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Commercial Real Estate Guidance Built Around Your Goals

Commercial real estate decisions are rarely simple. Pricing, timing, tenant improvements, cap rates, market trends, and long-term strategy all matter.

As a commercial real estate broker and advisor in North Carolina, we help clients evaluate opportunities, reduce uncertainty, and navigate each step of the transaction process with confidence.

Our approach combines local market knowledge, practical deal strategy, and a detail-oriented process shaped by a background in flex and industrial property management, commercial construction, and large-scale event execution.

We work with business owners, tenants, landlords, investors, developers, and property owners throughout North Carolina, the Carolinas, the Southeast, and nationwide.

Location Specializations

We provide focused commercial real estate guidance across key North Carolina markets, with specialized insight into the property types and opportunities shaping each region.

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Charlotte

Retail & Experiential Entertainment

Charlotte is a strong market for retail, hospitality, and experiential entertainment concepts, with continued demand from brands, operators, and investors seeking high-visibility commercial opportunities.

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Raleigh-Durham

Office & Medical Office

Raleigh-Durham offers a strong environment for office and medical office users, healthcare groups, professional service firms, investors, and owners looking for strategic commercial space.

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The Triad

Industrial

The Triad, including Greensboro, Winston-Salem, and High Point, continues to be a key market for industrial real estate, with access to logistics, manufacturing, distribution, and functional commercial space.

Commercial Real Estate Services

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Acquisitions

Find and evaluate commercial real estate opportunities that align with your business, investment, or portfolio goals. We assist with property search, market positioning, deal review, negotiations, and transaction coordination.

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Dispositions

When it is time to sell a commercial property, we help owners understand market value, prepare the asset for the market, identify qualified buyers, and pursue a strategic sale process.

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Leasing Representation

For landlords and property owners, we provide leasing support designed to attract the right tenants, improve occupancy, and create stronger long-term property performance.

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Tenant Representation

For businesses seeking office, retail, flex, industrial, entertainment, or specialty space, we help compare options, understand lease terms, negotiate deal points, and secure space that supports the next stage of growth.

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1031 Like-Kind Exchange Support

We assist investors exploring 1031 exchange opportunities by helping identify suitable replacement properties and coordinate the real estate side of the process alongside your tax, legal, and qualified intermediary professionals.

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Investment Sales

We advise buyers and sellers of commercial investment properties, helping evaluate pricing, income potential, cap rates, market demand, and exit strategy.

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Commercial Property Strategy & Consulting

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Commercial Real Estate Consultations

Get professional guidance before making a major real estate decision.

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Market Analysis

Understand current pricing, rent trends, comparable properties, vacancy, demand, and competitive positioning.

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Lease Abstraction

Clarify important lease terms, dates, obligations, options, and financial details.

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Portfolio Review

Evaluate your current commercial real estate holdings, leases, occupancy, income, and future opportunities.

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Broker Price Opinions

Receive professional insight into estimated commercial property value based on available market data and comparable activity.

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Specialized Commercial Real Estate Advisory

We bring a unique perspective to commercial real estate brokerage. Our experience includes a family foundation in flex and industrial property management, exposure to commercial construction, and more than a decade of leadership in the music industry, planning and executing large-scale events across the East Coast.

That background makes us especially equipped to advise clients in complex, operationally driven property decisions.

Core Specializations

  • Tenant representation
  • Investment sales
  • Music venue and entertainment property advisory
  • Flex and industrial properties
  • Commercial leasing
  • Acquisitions and dispositions
  • Carolinas and Southeast U.S. markets
  • Commercial real estate portfolio strategy

We bring a modern, practical, and execution-minded approach to every transaction.

Commercial Property SPECIALIST

Every property has a story. We help owners and investors understand how to present that story to the market in a way that connects with the right buyers. We advise clients across a wide range of commercial real estate asset types, including:

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Hospitality Properties

Hotels, lodging assets, event-driven properties, and other hospitality-related commercial real estate.

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Industrial Properties

Warehouse, logistics, manufacturing, distribution, and industrial investment properties.

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Office & Medical Office

Traditional office, medical office, professional space, and owner-user or investor-focused assets.

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Retail Properties

Retail centers, storefronts, service-based retail, and income-producing retail properties.

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Flex Properties

Assets that combine office, industrial, showroom, storage, or light operational uses.

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Sports, Entertainment & Specialty Assets

Concert spaces, event venues, sports-related facilities, and unique commercial properties that require thoughtful positioning.

Why Work With Farrell Keough?

We bring professional, grounded, and client-focused approach designed to help you make informed decisions from the first conversation through closing, lease execution, or portfolio planning.

  • Strategic Guidance

    Every property decision should support a larger business or investment goal. We help clients look beyond the immediate transaction and consider long-term value.

  • Local Market Knowledge

    With a focus on Raleigh-Durham, Charlotte, The Triad, and North Carolina markets, we help clients understand pricing, availability, demand, and market movement.

  • Transaction-Focused Execution

    From acquisitions and dispositions to leasing and investment sales, we help organize the details, timelines, communication, and next steps needed to keep transactions moving.

  • Specialized Industry Perspective

    Our background in commercial property, construction, and entertainment operations gives us a practical understanding of how space functions in the real world.

  • Backed by eXp Commercial

    As part of eXp Commercial, we offer clients the advantage of national reach, modern technology, and a broad commercial real estate network.

Serving Raleigh-Durham, Charlotte, The Triad & Beyond

We are based in North Carolina and serve clients locally, regionally, and nationwide through eXp Commercial.

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Primary Service Areas

  • Raleigh-Durham
  • Charlotte
  • The Triad
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Additional North Carolina Markets Served

  • Raleigh
  • Asheboro
  • Fuquay-Varina
  • Goldsboro
  • Leland
  • Durham
  • Cary
  • Wendell
  • Winston-Salem
  • Clayton
  • Apex
  • Asheville
  • Burlington
  • Chapel Hill
  • Concord
  • Charlotte
  • Gastonia
  • Greenville
  • High Point
  • Mooresville
  • Greensboro
  • Rocky Mount
  • Wilmington

We also support commercial real estate clients throughout the Carolinas, the Southeast, and nationwide.

Frequently Asked Questions

  • What does a commercial real estate broker do?

    A commercial real estate broker helps clients buy, sell, lease, and evaluate commercial properties. We provide brokerage and advisory support for acquisitions, dispositions, leasing, tenant representation, investment sales, 1031 exchange property searches, and commercial real estate strategy.

  • What is fair rent for a commercial building?

    Fair rent depends on the property type, location, size, condition, lease structure, tenant improvements, market demand, and comparable leases. We can provide a market analysis to help determine whether a proposed rent is competitive.

  • What is a reasonable cap rate?

    A reasonable cap rate depends on the asset type, location, tenant quality, lease terms, property condition, financing environment, and investor goals. We help investors evaluate cap rates in the context of the broader commercial real estate market.

  • Who pays the commission in a commercial real estate transaction?

    Commission structures vary by transaction and market. In many commercial lease transactions, the landlord or property owner pays the brokerage commission, but terms should always be reviewed and confirmed as part of the deal structure.

  • How much should I expect for tenant improvements?

    Tenant improvement allowances depend on the property type, lease term, tenant credit, condition of the space, market standards, and landlord negotiations. We help tenants and landlords evaluate tenant improvement expectations during lease negotiations.

  • Is it a good time to sell commercial property?

    The right time to sell depends on property performance, market demand, interest rates, buyer activity, lease stability, and your investment goals. We can help you review current market conditions and determine whether selling now supports your strategy.

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Make Your Next Commercial Real Estate Move with Farrell Keough

Work with a commercial real estate broker in North Carolina, for trusted guidance and market insight to make your next move with confidence.

Contact Farrell Keough

Farrell Keough
Advisor, eXp Commercial
NC License: 361973

We serve commercial real estate clients across Raleigh and key North Carolina markets, including Raleigh-Durham, Charlotte, The Triad, and more.

Phone: 919-264-1619

Email: farrell.keough@expcommercial.com
Location: Raleigh, NC 27606

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